Privacy Policy
Last updated: December 2025
Reacor Property Management (“Reacor,” “we,” “us,” or “our”) operates properties and services across Minnesota and Wisconsin and provides this Privacy Policy to explain how we collect, use, disclose, and protect personal information when you use our websites, submit inquiries, apply for housing, or communicate with our team.
By using our websites, applying for housing, or otherwise providing your personal information, you agree to the practices outlined in this Privacy Policy.
Information We Collect
We collect personal information to provide and improve our services. Information we may collect includes:
Information You Provide
Name
Email address
Phone number
Mailing address
Application and tenancy information
Maintenance request details
Any additional information you voluntarily provide
Communications & Use of RingCentral and Appfolio
We use Appfolio and RingCentral as our communication provider for phone calls, voicemail, SMS/text messages, and chat. When you call, text, or otherwise communicate with us:
RingCentral may collect and process:
Your phone number
Call/SMS metadata (time, date, message length, delivery status, etc.)
Voicemail recordings
Text message content
Communication preferences and opt-out status
We use this information to deliver leasing updates, resident communications, maintenance notifications, and other operational messages. RingCentral processes data on our behalf and does not use your information for its own marketing purposes.
Log Data
Like many site operators, we collect information your browser sends when you visit our website. This may include your IP address, browser type, pages visited, date/time stamps, and other diagnostic data.
Cookies
Our websites use cookies to improve functionality and user experience. You may disable cookies in your browser settings, though some site features may not function properly without them.
Analytics
We may use third-party analytics tools, such as Google Analytics, to monitor website performance and understand how users interact with our website.
SMS/Text Messaging Policy
If you provide your phone number, you may choose to receive SMS/text messages from us. We send text messages only to individuals who have given consent, except where allowed for transactional or operational communications.
Types of Messages You May Receive
Depending on your consent and relationship with us, text messages may include:
Leasing or application updates
Maintenance notifications
Resident announcements
Community or property updates
Promotions or marketing messages (only with express prior written consent)
Opt-Out Instructions
You may opt out of text messages at any time by replying STOP to any message.
You may also request removal by contacting us at office@reacor.com.
We honor opt-out requests promptly.
Message and data rates may apply.
Message frequency varies.
No Selling or Sharing of Phone Numbers
Phone numbers and SMS consent information are not sold, shared, or disclosed to third parties for marketing or unrelated purposes. We share SMS-related data only with service providers (such as RingCentral) who process information on our behalf.
Consent Logs
We maintain records of opt-ins, opt-outs, and message history for compliance with carrier rules and applicable U.S. law, including the TCPA.
How We Use Personal Information
We use your information to:
Operate and improve our websites
Process applications and manage tenancy
Respond to inquiries
Provide resident services
Communicate with you about your lease, property updates, or account
Send marketing messages when consented
Maintain property operations and safety
Comply with legal obligations
Disclosure of Information
We do not sell your personal information.
We may share information only with:
Service providers assisting with leasing, maintenance, communications, or operations
Analytics or website service partners
Legal authorities when required to comply with law
Other parties with your explicit consent
All service providers are required to protect your information and use it only on our behalf.
Security
We use commercially reasonable methods to protect your personal information. However, no electronic transmission or storage method is completely secure.
Data Retention
We retain your information only as long as necessary for property operations, legal compliance, or the purposes described in this policy.
Minnesota & Wisconsin Disclosures
Reacor serves residents and applicants in Minnesota and Wisconsin.
Residents may request to:
Access personal information we maintain
Update or correct information
Withdraw consent for communications, including SMS
Request deletion of certain information, subject to legal retention requirements
To submit a request, contact us using the information below.
Changes to This Privacy Policy
This Privacy Policy is effective as of the “Last Updated” date above. We may update it periodically, and revisions will be posted on this page. Continued use of our website or services after changes indicates your acceptance of the updated policy.
If material changes occur, we will provide notice via email or a prominent website notice.
Contact Us
If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact us at:
(952) 595-0497
office@reacor.com